Well they’re back (or maybe they never left...?) and we are one of the few exclusive stores outside of Asia and the States carrying the brand.
What gives X-girl their edge and why do we at ISLA love it? The brand represents unapologetic individuals with attitude and we are ALL about that. Take @pyn0504 for example; she works in X-girl's Harajuku store and her regular #xgirl updates via her 'gram have transformed her into a fashion powerhouse of the people. With a growing fanbase looking to her for style inspiration, who are we to argue?
Our very own Charissa recently took a trip to Japan and visited the X-girl store in Tokyo to explore how the brand continues to evolve and inspire the girls of Harajuku and beyond. The in-store vibe was heavily influenced by the skate scene with a particular shout out to a group of NYC based female skateboarders called ‘The Skate Kitchen’. Check out their collab with X-girl here: https://www.youtube.com/watch?v=NV91EoA1S_0
In a culture often driven by all things ‘kawaii’ (cute), in Japan X-girl stands out from the crowd by appealing to the rebel girl, the one who dares to be different. With hashtags like #xgirl_ootd and #xgirljptrending over on Instagram, it doesn't look like their popularity is due to fade anytime soon.
We think X-girl is a badass brand and we owe it to the ISLA crew to share it with you because we know you get it.
To shop X-Girl at ISLA check out our store or visit us online at: https://islaberlin.com/collections/vendors?q=X-GIRL
X-Girl on Instagram:
Check out their SS19 Lookbook:
Skate Kitchen NYC:
Written by Hazel Hedges