Join us next Friday for the launch of Hardeman’s newest collection and first eau de parfum 'Out of the Blue'.

Hardeman have seriously shaken up the fashion scene with their genderless jeans, which take denim to the next level.

Sleek magazine describes the brand as "your staple wardrobe in the early 2000s, but dragged through a Texan farm on an acid trip," and we can’t wait to channel some major 00’s vibes in the new collection’s graffiti tee and tanga jeans.

The brand has thrown the rule book at conformity and is revolutionising abnormal as the new sexy with their latest collection. Designer Sophie Hardeman says "I reconstruct everybody's favourite clothing, giving it a new definition."

The event will also be the launch of Hardeman’s perfume 'Out of the Blue' by Klara Ravat. The genderfluid eau de parfum is a "salty fresh water splash which prolongs its warm and woody pleasurable core, pulsing adrenaline up to your head."

Join us from 5pm on 30th November to shop the perfume, get your nails done, and enjoy a few Friday night drinks. There will also be live DJ performances from the ISLA network to warm you up for the weekend, and the event’s after party at Ficken 3000.

The full collection will be available to purchase at Hardeman’s ISLA pop up on Saturday 1st December. 

Hardeman at ISLA

Hardeman collection

Hardeman at ISLA

Hardeman Collection

Hardeman collection

 

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