Ruthless is the baby of director and designer, Effy Lee. The brand takes streetwear back to its roots with oversized, skater boy-cum-hip-hop-aesthetic. Hoodies with slogans such as “I’m Your Bad Habit” or “Twisted and Wasted” fall in line with the current trend of subverting and reclaiming patriarchal slang.

• Made in Korea
• 100% Polyester