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ISLA X VFILES POP UP: The Lowdown

ISLA X VFILES POP UP: The Lowdown

Got FOMO cuz you couldn't make the ISLA x VFiles popup in New York earlier this month? Don't worry, we've got you covered.  Find out who was there, who got their nails did and even check out the tunes we were playing so you're a part of the action.For 3 days, ISLA set up camp at the Vfiles HQ for an exclusive pop up event to give NYC a taste of what Berlin nail art is all about.  Not only that but NY's fashion savvy lined up to get their tooth gems did as well as hooking themselves up with some exclusive ISLA x Namilia collab pieces.  We have a limited amount of the crop tops still in stock and they are in demand so if you want to get your hands on one, head on over to our online store quick!! We also have just one of the Namilia x Tein jumpers left (as seen on Slick Woods) so if you wanna get it you know what to do....! View this post on Instagram | @slickwoods A post shared by Levi Turner (@filmsbylevi) on Sep 14, 2019 at 4:53pm PDT So who else swung by to get the ISLA treatment? We had some amazing people come by - Nina Huynh (@yourgirlneens), Ella Snyder (@ellasnyder) and Makayla London (@mvkdre) all got their nails did, plus DJ and VFiles manager Dez Ordie (@dezordie) who was working working at the event. View this post on Instagram A post shared by NINA HUYNH™ (@yourgirlneens) on Sep 27, 2019 at 11:53am PDT View this post on Instagram Showing off the flowers my boyfriend got me and the nails I got at the @islaberlin pop up at vfiles yesterday 🥰 A post shared by Ella Snyder (@ellasnyder) on Sep 8, 2019 at 10:16am PDT View this post on Instagram a true capricorn: all about the details 🔎 A post shared by makayla london (@mvkdre) on Sep 16, 2019 at 11:42am PDT View this post on Instagram SOOOO ROCK IT!!!! shoutout to everyone who came out to the @vfiles x @depop casting this weekend ily all! See ya on the 5th at the Barclays Center 🤪 A post shared by Dez (@dezordie) on Sep 2, 2019 at 12:59pm PDT To soak up the musical vibes, check out some of our sets from the event below and head over to deadHYPE radio on Soundcloud to hear more!  WANT MORE?For more info on VFiles click here.Keep up to date with all the ISLA news and future events by heading on over to our website and subscribing to our newsletter!Written by Hazel Hedges.

Brands ISLA Loves - Nii HAi

Brands ISLA Loves - Nii HAi

ISLA loves to support brands created by women, not only because of their talent, but because it also enables us to collaborate in building a network of supremely creative and inspiring females that we feel we owe it to you to share. These brands, and the women behind them, are part of a movement that we want you to feel a part of too. We love their designs but our connection goes beyond that - their clothing conveys a message and an attitude that we relate to and we're pretty sure you will too.Nii HAi is one of the brands whose philosophy spoke to us, with a range of clothing designed to inspire confidence and empowerment in those who wear it. We love everything the brand stands for and are super excited to have it both in-store and online at ISLA!We wanted to delve a little deeper into how the brand was born so recently chatted with it's creator, Rosie, to find out more...Tell us about the history of the Nii HAi; when did it begin and what made you decide to create your own label….?Thinking back now, since I was a kid I have been making clothes and trying to sell them so it has definitely always been something I was interested in. Whilst I was studying law at university I realised that I wasn’t very good at being told by others what to do. I knew then that I was going to be my own boss and I told everyone that I was going to build an empire (lol). As soon as I finished university, I moved to London with my friend with the plan of starting a clothing brand. If I have an idea, I don’t wait around and want to get it moving. Nii HAi started on a very small scale. I was waitressing and using the money from this to buy the first few bits we ever released. My friend Jessica, who started the brand with me, and I worked so hard on this project to be able to launch. Everything, from the shoots to the packaging was done with so much love and excitement.There was never really a day when I had a lightbulb moment when I decided to start Nii HAi - it really evolved as an idea that me and Jess had whilst we were in Paris one year, and gradually I just became more and more set on it being what I wanted to do. For me, it is the perfect combination of creativity and of working and learning about the back end of the business (strategies, finances etc…) which I love; it’s difficult to meet anyone that gets as excited about a spreadsheet as I do. We love your drive and ambition! You were clearly very focused on what you wanted and stopped at nothing to make it happen which is amazing. What was your main source of inspiration behind Nii HAI? What would you say is the brand philosophy?The brand philosophy is “stick to your guns” which is basically saying trust your gut, do what YOU want to do and think is best. Nii HAi makes clothes that I want to wear. Both in the clothes we make and as a business, I am inspired by so many different things. I do like the idea of each collection having a concept and a story behind it - like the birthday suit we recently created. I also am really inspired by other female entrepreneurs like Charissa, the owner of ISLA, and brand owners such as Danielle Guizio (creator of GUIZIO) and Natalia Maczek (founder of MISBHV). I have spent a lot of time researching their business models and how they started their brands to help me improve Nii HAi in every way possible.When it comes to the actual design of the clothes, I usually have a lightbulb moment where I have an idea and then I get super excited and spend hours researching shapes, colours, photos etc…. We love and admire the amazing women you feature both on Nii HAi’s website and over on your Instagram; how do you go about finding and selecting girls to represent your brand and what it stands for? Do you have a particular look or mindset you are searching for when choosing someone to showcase the range?I am so lucky to be able to call most of these girls that have helped out so much with Nii HAi my friends. It’s something I find really tough because I am a firm believer in paying people (especially creative/models etc..) for their work but as a small brand it is very difficult to manage this within your budget. When I moved to London I met a lot of girls who I had followed on instagram who came to do some shoots with us. The girls that appear on Nii HAi are mostly people who have a similar mindset to me and really understand the amount of hard work and love I put into the brand - they really understand the values of the brand because they know me. It’s about a certain look but more about them understanding Nii HAi and I feel (and I hope they do too) that they are part of Nii HAi. It has a real sense of community for me. View this post on Instagram A post shared by Nii HAi (@nii.hai) on Mar 2, 2020 at 9:11am PST View this post on Instagram A post shared by Nii HAi (@nii.hai) on Apr 2, 2020 at 8:03am PDT "Stick To Your Guns" is a philosophy we can definitely get on board with and is an attitude that really resonates in your clothing; just one of the reasons why we love Nii HAi so much. Can you give us a preview of what’s next for the brand? Up and coming projects, collaborations, new designs…? Tell us more!I have SO many big plans for Nii HAi - I definitely dream big and Nii HAi is my baby so there are no limits for it in my eyes. At the moment, I’m working on loads of new collections and bits to bring out this year, both on our website and some exclusive collections for some very exciting collabs. But in terms of the future, I would love to continue to do what we are doing on a bigger scale, continuing to grow and perhaps expanding beyond clothing, to encompass broader aspects of business in the future.That sounds super exciting and we cannot wait to see what comes next! To shop the Nii HAi range at ISLA click here.FOLLOW Nii HAi on SOCIAL!Instagram: @nii.haiHit up their website here: www.niihai.comWritten by Hazel Hedges

Beauty Chats with New ISLA Nail Artist Maddox

Beauty Chats with New ISLA Nail Artist Maddox

Welcome to the ISLA team!  Tell us a bit about yourself; where did you grow up and what brought you to Berlin? Thank you so much, I am so happy to be a part of ISLA! I grew up in the Southern United States, specifically Asheville, North Carolina. Asheville has a really thriving art scene, and I think being immersed in that as a child really helped me develop a strong creative energy that has carried me well into uni and beyond! After graduating high school I headed north to New England where I studied Textiles for four years at Rhode Island School of Design.Honestly, I ended up in Berlin on a complete fluke! Near the end of uni, I started sending out applications for as many jobs as I could and was over the moon happy when I found out I landed an internship at one of my favorite companies at the time, Namilia. When I initially applied, I had no idea they were located in Berlin. I always figured I’d end up a few hours away in NYC, or maybe LA. When I got the job, I had no reservations, I just packed my bags and went! Flew out literally the day after walking the stage at graduation.How did you hear about us and how did the opportunity of working as a nail artist at ISLA come about?When I found out I was moving to Berlin, I immediately took to Insta and started scoping out brands, stores, salons, influencers, etc that were popular there. As you can imagine, it did not take long to find ISLA! For months, I swooned over the nails from across the pond in the US. After I arrived in Berlin and got settled, I finally went to ISLA and got an amazing set of jelly nails from Roslin that had smiley faces and glitter. Everyone and their mother heard about / saw those nails if they were in my vicinity-- I absolutely loved them! That was about this time last year. Now I am working as a nail artist.As far as how I met Charissa and then started working at ISLA, it all started last fall when I took a job handing out flyers at a fitness convention at one of the old airports in Berlin. After my internship at Namilia ended, I started up German language classes and was taking on as many small, random jobs as possible in the meantime to support myself. I found the flyer job on an “English speaking jobs Berlin” Facebook group. As it turns out, the man who hired me to hand out these pamphlets was an incredible person and ended up hiring me to work on a lot of various design projects over the next few months. He also happened to be in business with Charissa (small world!), and pretty soon I started doing small design jobs for her as well.In January, Charissa slid into my DMs and asked if I had ever considered doing nail art as some of my makeup looks were very detailed and maybe I would have a knack for it. I was absolutely buzzing and started training at ISLA soon after. Never looked back!You originally trained as a makeup artist - how did your love of all things beauty related begin?I have always loved makeup and like many other 90’s baby makeup artists, I was the girl constantly lurking around the MAC kiosk at my local mall. My older cousin Hannah Jordan was my style icon since day one and she loved makeup so I did too. By the time I was 13, I was definitely wearing a full face whenever I woke up early enough in the morning! We had uniforms in middle school, which I found really toxic and stifling, as it denies kids the opportunity to express themselves through clothes. I turned to makeup instead! I think one of the most rewarding parts of makeup is the transformative aspect; I could feel like one type of person while wearing pink winged liner and a green lip, and another person entirely while wearing a charcoal eye and a matte black lip. It was a good stand in for not being able to wear different outfits!  I was always trying new things, bright colors and glitter were the MVPs. Hair was no exception--in the span of two years I had dyed my hair nearly every color of the rainbow, including having an extremely long, blonde weave sewn in. It ended just above my tailbone, and everyone called me Lady Gaga. I was fine with that! There was absolutely a rule against this, but the school administrators sort of winked and sent me on my way. I went to a relatively conservative and very small high school and even though I definitely looked like the odd one out, all of my peers and teachers were really supportive and totally accepted me doing my own thing.Having now officially trained as a nail artist, do you see any similarities in the skills needed? How have you found the transition from makeup artist to nail artist?When I arrived at ISLA, I thought I knew how to paint nails pretty well…turns out I had more than a few things to learn! ISLA is, of course, an incredible salon with absolutely top notch work and it has been a very humbling process working to bring my work up to standard. Through practicing new techniques and discovering which worked for me, my polish got smoother, designs crisper, cuticles cleaner, lines straighter, etc. As I pushed myself to improve my nail art skills, my attention to detail and cleanliness drastically improved in my makeup looks. I have a much higher standard for myself, and I want to continue to raise the bar!Each nail artist at ISLA has their own unique style.  How would you describe yours and are there any particular looks/designs you are loving right now?I would say that my style is colorful, bold, and edgy, but also a little bit sweet. Pastels and jellies are my favorite polishes to work with, and I tend to gravitate to traditionally “cute” elements such as sparkles, stars, and hearts. That being said, I also have a serious soft spot for retro motifs such as car dice, cherries, 8 balls, Nokia phones, Nintendo, tamagotchis, lava lamps, Lisa Frank, and the Powerpuff Girls. I will be the second person--Alina was first!--to say that I’m not over the flames, I still love them! One of the coolest trends I have seen circulating lately is the incredible lava lamp nails from Liam Peter (@liampeternails). My biggest inspiration in the nail community is Kro Vargas (@krocaine), a nail artist from Miami. Charissa introduced me to her work a few months ago, and I was blown away. I really admire that her style is unmistakably her own--badass meets cute meets 2000’s fantasy. No one else does nails like her!We’ve been following your Instagram and your makeup looks are incredible! Where do you get your ideas from and how do they develop into a final look?Thank you so, so, much! I mostly get my ideas from other artists that I see on Instagram; I am a discover page stalker and am saving things left and right. A lot of my looks draw inspiration from drag culture and the idea of using makeup, hair, and styling to transform yourself into a character. I closely follow many queens in the local scene and some more well known queens from RuPaul’s Drag Race, and am constantly looking to them to get my wheels rolling! When I have a free day with enough time to do a makeup look, I will sit down at my table and start trying to sort out which sort of look I want to tackle! I always have ideas in my head and sometimes it’s hard to decide which looks to pursue. Sometimes I will do a little sketch, but usually I just go for it. If I have a reference, I turn off my phone’s lock screen and keep the photo up so I can study it as needed. Between set up, filming, taking final photos, and clean up, it usually takes me about three hours for a “simple” look and up to five or six for a complex one. I hope to get faster with more practice and better techniques! When it comes to editing, I keep it minimal, just brightening, color correcting and doing away with little blemishes. The software I use is Photoshop; I know a lot of influencers are FaceTune loyal but I have no idea how to use it and have been working with Photoshop since I was a teen, so that’s most comfortable for me! View this post on Instagram A post shared by ☆madb0x☆ (@ballpit_addict) on Jul 4, 2019 at 4:01pm PDT View this post on Instagram A post shared by ☆madb0x☆ (@ballpit_addict) on Jun 16, 2019 at 2:41pm PDT Instagram is obviously a powerful tool for creatives like yourself to share your work.  Who do you look to for inspiration? Instagram is the first place I go for inspiration; I am constantly checking my discover page, and I have different save collections for fashion, nails, and makeup. There are so many big-name influencers whose work I follow closely, but I would love to draw attention to lesser known accounts who maybe don’t get as much traction but are still killer! First and foremost I really respect and am inspired by Eleonora Piras’ work (@ele.pirass). Her looks are executed to perfection on top of being well-designed which is something I aspire to in my work. Next up would be @honeydon.t --not sure what her real name is. All of her photos have this beautiful dewey, sun-kissed glow, and the makeup looks are colorful and experimental. 10/10 would recommend! I also love Kiko (@kikopaint), she uses a lot of unconventional materials in her looks; they really push avant-garde / couture beauty to a new level. Last time I checked she was glueing broccoli stems to her face and turned up looking like she walked off a runway. Unbelievable!What is beauty to you? For me, beauty is whatever makes you feel like your best self. There is no right or wrong way to be beautiful. My sense of what is beautiful is always evolving--I guess this principle gives birth to things like trends in the fashion scene. Right now, beauty for me is baggy pants, natural makeup, adidas sneakers, a loop to pocket chain, an oversized patterned tee, socks with fruit on them, and a beanie!What would your dream project be to work on? My dream project would be to do creative makeup and styling for /  in collaboration with Jazzelle Zanaughtti (@uglyworldwide). Jazzelle is a professional model and Instagram star who has developed a unique image that flows freely between masculine and feminine aesthetics.  An article in Vice described her as “sitting right in the center of fashion's rising representations of racial diversity and queer gender expression,” and I think these are the most important things. She is an absolute icon and I would love to do some super freaky, unexpected, crazy makeup on her!And finally, how are you enjoying Berlin so far? Any favourite spots you can share with us? Berlin has been so good to me! I have some favorites, most of them food-based, as the majority of my activities are food-based. My all time favorite place is Papaya, it’s a little Veitnamese / Thai fusion place in the heart of Friedrichshain near U Frankfurter Tor. Get the summerrolls! And for veggie based lads, they have identical restaurant right across the street, only vegan! Another must-eat is Standard Serious Pizza, near U Rosenthaler Platz. I didn’t know what pizza could be until I ate there. Last but absolutely not least is not necessarily food based, but I recommend bringing a wine and cheese picnic along--Tempelhofer Feld near U Banhof Tempelhof. It’s an old airport tarmac that has been turned into a public park, and it is gorgeous on a sunny day. Must see while in Berlin if the weather is in your favor. Maddox is currently available for Shellac nail art at ISLA.  Book your appointment here.Check out Maddox over on Insta - @ballpit_addictWritten by Hazel Hedges. 

Exclusive: ISLA x VFILES NYFW Pop Up

Exclusive: ISLA x VFILES NYFW Pop Up

Here at ISLA we love connecting with like-minded people whether it's through fashion, beauty or music.  With New York Fashion Week kicking off in a matter of days, we're excited to announce that we will be hosting our first ever New York Pop Up! For 3 days only, our talented nail artists will be at VFILES in NY to hook you up with the sickest nail art using dope gel polish colours by The GelBottle Inc and Gel-X soft gel nail extensions c/o Apres Nail.One of NY’s top nail artists, Fleury Rose will also be joining us to give you (in her words!) ’Fresh, original, bad ass nails for the people!’.Badass nail artist Fleury Rose will be joining us for our NYFW Pop Up!As well as getting your nails did, ISLA will be blinging up your teeth with tooth gems and selling some exclusive collab pieces with Berlin based brand, Namilia. View this post on Instagram A post shared by NAMILIA (@_namilia_) on Aug 20, 2019 at 1:58am PDT This is an event you don’t wanna miss people!  Here are the deets….WHERE: VFILES, 12 Mercer Street, New York, NY 10013WHEN: 7th September at 11:00 - 9th September at 19:00 EDT.TREATMENTS:Gel Polish Manicure, with:Single Colour $55Basic Nail Art $65Medium Nail Art $75Premium Nail Art $85Premium Plus Nail Art $95Apres Nail Gel X Extensions, with:Single Colour $120Basic Nail Art $130Medium Nail Art $140Premium Nail Art $150Premium Plus Nail Art $160Tooth Gems:Swarovski Crystal $35Gold Stars $60Struggling with design inspo? Check out our Insta page here!TO MAKE YOUR BOOKING:Contact us via email at shop@islaberlin.com.Looking forward to seeing you Stateside!Wanna know more about VFILES? Check 'em out here.Get design inspo from Fleury Rose on her Instagram.Find Namilia on Instagram here.Written by Hazel Hedges.

Lets talk bad ass Nails: ISLA meets Fleury Rose

Lets talk bad ass Nails: ISLA meets Fleury Rose

With a tag line stating she creates 'Fresh, original, bad ass nails for the people!', we knew Fleury Rose (@fleuryrosenails) and ISLA would vibe.  Ahead of our New York Pop up with VFILES this month, we sat down with the nail powerhouse to discover more about her world...  We’re so excited to have you join us for the VFILES Pop Up this month! How did you hear about ISLA and how did the collaboration come about? I like to keep up with international nail art salons, and ISLA seemed very cool! When they contacted me to do the event with them at VFILES I was thrilled to work on such a cool collab.Tell us how your career in nail art began…was it a tough industry to break into? I started doing nails professionally almost 10 years ago...back then nail art was not what it is today. There really wasn’t a ton of coverage or interest in the art, so I’m really proud to be a pioneer in this field in NYC. I started as a hobbyist on TUMBLR and loved doing my own nails. I also have a background in fine art that helped me break boundaries around what materials and types of art I created.What advice would you give to any aspiring nail artists looking to start a career in the field?  How has the industry changed since you started out? My advice is to do it because you love it and are passionate about it. Period! Any other motivation such as money, fame, etc are fleeting, and will lead to disappointment and burnout. The industry is constantly changing, and fluctuating, what remains almost 10 years later is that I just fucking LOVE doing nails so no matter what, I find the motivation easily to keep creating.You work in one of the world’s most exciting, yet fast-paced cities and balance that with being a working Mom (seriously impressive btw!).  How do you manage such a busy schedule? Aww thank you for the love!!! It’s not an easy task at all. Some weeks are so hectic I feel like I won’t make it through, honestly...but then I do. Add on top of that being a Mom, and shit gets really really real. Honestly though, I always try to stay humble and have gratitude for how fortunate I am to get to wake up everyday, and do what I love, make art, make my own schedule, and spend time with my son (who’s the most incredible person I’ve ever met, btw!) I also try to meditate, collect crystals, and further develop my spiritual practices which keep me grounded, and sane.We absolutely love your unique designs and regularly scroll through your Insta feed for inspo!  When it comes to your work, who and what inspires you? Right now I’m really into making nails that look like crystals like Fluorite, Rose Quartz, etc. Living in Brooklyn for the last ten years has got me seriously missing nature, and I’m a huge crystal collector anyway so I really just find it soothing. In general I’ve always tried my best to steer away from what’s trendy and just do the kind of art that makes me feel good, and happy! View this post on Instagram A post shared by Fleury Rose (@fleuryrosenails) on Aug 29, 2019 at 7:10am PDT View this post on Instagram A post shared by Fleury Rose (@fleuryrosenails) on Jul 26, 2019 at 11:50am PDT What are your thoughts on social media platforms such as Instagram? Does a strong online presence make a difference to you as a nail artist?  There is no denying that Instagram is an important business tool for any nail artist, but I also think it’s SO important to be authentic, and not just copy what the big follower accounts are posting to get likes. I’ve been really working on showing my true self through my online presence in the last year, and have received a lot of positive feedback. I truly appreciate and love every one of my followers, and supporters who choose to spend a few moments of their day to look at my posts, and like, or comment!What are your current fave nail products? Enable us….! Sally Hansen has a spray on base coat for at home pedis that I live for these days. Anything to save my aching back haha.OPI just came out with a fall collection inspired by Scotland, and it has some really funky colors I dig. An old standby I recommend to everyone is CND Cuticle Eraser, it really exfoliates, so you don’t need to nip. New York is a city that is constantly changing and evolving - any fave hang outs or places we should hit up whilst we’re in town? Food:  The Fly: A newish spot in my neighbourhood that only serves rotisserie chicken, and sulfate free wine 😳. Yaya Tea: For cheap Onigiri, and bubble tea with a fortune. Momo: in Bushwick for sushi bombs!Love dancing at Casablanca in Bedstuy! What nail trends are you feeling this Fall/Winter?  I’m really into burnt orange nail polish. I’ve been seeing it a lot in the salon. OPI came out with a brilliant one called Suzi Needs a Loch-Smith, and I also love Leaf Gel 602.Can we look forward to more collaborations with ISLA in the future and when are you coming to Berlin?!? I’d absolutely love to collaborate again! I’ve never been to Berlin, but it seems like the type of city I’d really like because of how artsy, inspiring, and progressive it is. Stay tuned ;)Find out more about Fleury Rose:Instagram: @fleuryrosenailsTo book an appointment with Fleury Rose at Vanity Projects in New York click here.To find out more about the ISLA x VFILES Pop Up and to make an appointment click here.Written by Hazel Hedges.

Could you be our next nail tech?! Find out why working at ISLA is 💯💯

Could you be our next nail tech?! Find out why working at ISLA is 💯💯

Working as a nail tech is just like any other other job right? Wrong!Our nail techs aren't only crazy talented at what they do; they also create the amazing vibe that we are known for at ISLA.  With a kickass team working to give you the best talons in Berlin whilst set to a backdrop of tunes from world renowned DJ's...well, wouldn't you wanna work for us?!  Not only does working as a nail tech or nail artist allow you to express your creativity but also gives you the opportunity to meet amazing people and work on exciting projects.  In an industry that is constantly evolving, working in nails is anything but boring.But less talk and more action.  We spoke with Pia and Maddy from our team to share the inside scoop on what makes working for ISLA so goddamn good! Over to you girls....Pia's been with ISLA for a year now and originally started out in nails as a hobby.  With a love for all things creative and a background in illustration and fashion, her natural creativity transferred well to being a nail artist. How did your journey at ISLA begin? I began doing nails in my spare time as more of a hobby at first and didn't think about the possibility of it being a full time job.  A friend of mine told me about ISLA and suggested I contact them and that's basically how it happened! Did you take any specialist nail courses and do you think it's necessary if you want to be a nail tech?I took a nail technician course to learn the basics such as hygiene, prepping the nails etc which definitely helped but I think at ISLA they really recognise the potential in people over what courses they have done.  If you have a certain talent and are able to give a good manicure, they are really willing to support you in developing your skills.Let's talk more about the team at ISLA - what do you love about it and how have they supported you?There are so many things I love about working here and being part of an all female team is definitely one of them; it feels empowering.  The girls really support each other and were super patient with me when I started and was developing my skills.  It's a really chill, no pressure environment to work in and feels like hanging out with friends more than a job.We love that the girls at ISLA each seem to have their own style.  What would you say is yours?I'm definitely drawn to techy, graphic designs with a kind of Nineties vibe.ISLA often collabs with people for events such as their recent pop up in New York with VFiles.  What have the highlights been for you so far?We had a Nike event in-store which was really cool.  We were doing nails and had brand giveaways so it was a really fun event.And finally, is there a typical ISLA client? The clients I meet really vary and I've done nails for people from the ages of 12 and up so it's a really diverse mix.Check out some of our faves from Pia's work so far: View this post on Instagram A post shared by Kalashnikova Nails (@kkalashnikova_nails) on Oct 28, 2019 at 1:58pm PDT View this post on Instagram A post shared by Kalashnikova Nails (@kkalashnikova_nails) on Oct 17, 2019 at 1:47am PDT Maddy's been with ISLA since 2017 before the store even opened and has seen how the nail art scene has evolved in the past two years.  We chatted to her to get her take on what it's like to work for us and how she discovered ISLA.So you've been with ISLA since the beginning; tell us a bit about your background and what led you to Berlin...I was working as a freelance nail tech in London and hadn't really thought about the possibility of leaving the UK for work.  Charissa (ISLA's founder) was searching for talent at the time and contacted me after seeing some of my work on Instagram and told me about her plans to start up ISLA.  I liked the concept and could see Charissa's drive, passion and determination to succeed so I said I would try it for six months and see what happened.  I haven't looked back!Having been with ISLA from the start, how would you say it has changed/evolved in the last 2 years?Nail art was not really a thing here at first so that is something that has noticeably developed as the scene has grown in Berlin and the demand has increased.  I would say that the kind of brands we carry and the vibe of the store have remained true to how it was in the beginning.  How do you think ISLA grew it's presence and gained it's following within the community?Our popularity definitely increased through social media, particularly our Instagram but word of mouth has also been a really powerful tool.  We've been able to collaborate with some really cool brands such as Converse and Nike through events which has also boosted our profile both in Berlin and internationally.Is there anything you miss about the freelance life?The only thing I missed initially was working on fashion shoots but as ISLA has grown, it has opened up opportunities to be involved in events and shoots plus there's a lot to be said for being part of a team and having consistency.  It feels like being part of a community.Tell us what you think ISLA is looking for in a nail tech...ISLA looks for a nail tech with a good eye and the potential to develop.  Everyone here has learnt something new since they started with us, no matter how much experience they had in the industry beforehand.  There's always room for development and ISLA really supports the team in enhancing their skills.  Would you say ISLA draws a particular crowd? The Berlin crowd obviously varies but we tend to attract the creative type, often between the ages of 18-35 and have a good mix of German and international clients.We're currently loving these designs created by Maddy: View this post on Instagram A post shared by Maddy Ayers (@maadnails) on Oct 15, 2019 at 11:10am PDT View this post on Instagram A post shared by Maddy Ayers (@maadnails) on Oct 7, 2019 at 9:10am PDT THINK YOU'VE GOT WHAT IT TAKES?!If you've got the skills, creativity and have a passion for all things nail related, we want to hear from you! Drop us an email at: contact@islaberlin.comWANT MORE?For more nail design inspo check out Pia and Maddy's Instagram pages:Pia - @kkalashnikova_nailsMaddy - @maadnailsOur Instagram page - @islaberlinTo book an appointment with us click here.Written by Hazel Hedges.  

ISLA - Das angesagteste Nagelstudio Berlins!

ISLA Berlin - Nagelstudio, Mode & MehrISLA ist das angesgteste Nagelstudio Berlins, von Grundfarben bis hin zu abgefahrenen Designs. Jetzt geöffnet! Buche jetzt deinen Termin in unserem Nagelstudio in Berlin...

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